Hola! Luis Hermosilla is a Lead Experience Designer based in London currently working at Slalom . He helps companies around the world improve their customers lives by designing better experiences ↓

About

Born in Barcelona and graduated as an industrial design engineer, I moved to London to pursue my passion for digital design as a multidisciplinary digital designer. With a focus on art and design, my interests range from building digital products to helping companies of all sizes carry out effective digital transformations.

As a lead experience designer, I've worked extensively across various organisational structures and sizes—both in-house and as an external consultant—managing distributed and co-located teams. As a leader, I've guided the design and development of multiple projects that have reached millions of users globally and established design teams for more than ten different organisations.

I approach my work with meticulous attention to detail and a proactive mindset, specialising in creative problem-solving from concept to completion (0 to 1). I thrive in multidisciplinary environments, carefully planning each project phase while continuously seeking opportunities for optimisation. My curiosity drives me to constantly explore new challenges and expand my expertise across design, engineering, and art.

I also enjoys sharing my experience with others by mentoring designers through personalised sessions on ADPList and MentorCruise and writing about all things design and on my blog, or for publications like UX Collective or Prototypr. My articles have been featured by InVision, The Startup or Typeform.

When not in front of a computer working on one of my projects, I can be found travelling the world or exploring his passion for photography.

Although I am currently based in London, I have dedicated part of my life in the most recent years to travelling and working at the same time, as a challenge to understand the world and how people live and experience life in different countries and cultures, I wrote about it here.

EXPERIENCE

I have worked with companies of all sizes and industries, including digital agencies like MBJ London, working for the online gaming and betting industry at Fantech, supporting staffing agencies and flexible workers at Coople, enabling digital transformation at care homes and the NHS at Florence and most recently consulting for enterprises and organisations around the world at Slalom. Some of my clients include: Century Media, Sony Music, Napalm Records, Financial Times, Mastercard, Shell, Shopify among many other start-ups, large organisations and bands from across the globe.

As a lead experience designer, my focus spans from range of disciplines, emphasising a holistic approach to crafting exceptional user experiences. At the core of my responsibilities are the development and execution of design and product strategy, concept creation of user experience, leveraging user experience research, both quantitative and qualitative, and hands-on execution of end-to-end support of strategic planning and project management.

Browse through some of my latest projects, explore my curated case studies and learn more about my work here.

SIDE PROJECTS

Aside from my full-time job and freelance projects, I help fill the gap on niche products by launching side-projects that support and help the community by growing and spreading knowledge, the most recent ones are Digital Maker Toolkit, a Notion template that enables people to launch their ideas by setting the bases of Design Thinking and using No-Code tools.

I am also working on Nomadik, a platform that helps digital nomads find places from where to work around the world and Bootanical, a site where people can find and suggest plant shops from around, both of them made using no-code tools.